The name Diemme has become a byword of the founders’ initials, with its passion for scrupulous attention to service. The firm has been firmly rooted in Padova (Padua) since 1927, when Romeo Dubbini, in partnership with Mario Malagoli, decided to devote himself to the production of quality coffee. It was from this initial union between Dubbini and Malagoli that the firm took its name, firstly as D.M., inspired by the founder's initials, and later as Caffè Diemme. Dubbini was keen to discover the coffee world’s best varietals and, from them, to create rich and prestigious blends. His quest was inherited by his son Giulio who, in the 1950s, deftly directed the company towards combining cutting edge technology with traditional values. More recently, the third generation of Dubbini at Diemme have also concerned themselves with specifically directed marketing activities.